I'm a media and technology executive with over 20 years of experience helping companies grow through smarter strategy, analytics, and operational discipline. I currently serve as Senior Director of Subscriptions Business Insights at Roku, where I focus on using data to drive growth in our subscription business and help shape the future of streaming.

Before this role, I led Advertising Sales Strategy & Operations at Roku, scaling our ad revenue from $400 million to over $2 billion. I built the Strategy & Ops function from the ground up - growing the team from two to 30 - and led pricing, forecasting, business intelligence, systems and process. That work helped establish a data-first sales culture that still powers the business today.

Earlier in my career, I spent a decade in consulting, at Ernst & Young, where I advised Fortune 500 media companies on strategy, transformation, and performance improvement. That experience shaped how I think - structured, analytical, and focused on impact.

I’ve also held executive roles across media and analytics. As Chief Revenue Officer at RSG Media, I introduced financial discipline, launched AI-driven products, and led multimillion-dollar sales and retention initiatives. At Discovery Communications, I served as SVP of Revenue Strategy & Analytics, building a high-performing team that developed new business models and unlocked $400 million in incremental ad revenue.

I enjoy speaking and teaching about the intersection of media, data, and strategy. I’ve been invited to lecture at:

• Columbia Business School – Analytics in the Real World

• NYU School of Professional Studies – Subscription Economics & SVOD Engagement

• University of Denver (CEMMP) – Media Economics in the U.S.

I earned my degree in Computer Engineering from Queen’s University, where I graduated with honors.

I live in Brooklyn with my wife and our three daughters. Outside of work, I love to cook (and film the occasional silly cooking video with my kids), watch tennis, and find new ways to bring big ideas to life.